The first season of hatoria fruits and vegetable baskets is on sale now, but the company is looking to extend the campaign into the new year.
“We have the fruits and veg basket in our stores now, we’ll have it up in the store in January,” says Masaki Yamamoto, hatoriya’s marketing director.
He says hatorias can be bought at a supermarket in the US, and the product will be available for the holidays in Japan, too.
The new season will be aimed at those who want to get more nutrition out of their fruits and veggies.
They can buy them in the stores and online, or order them from a distributor.
“We’ll have the basket in stores starting in January, but we’re working hard to expand the season to the end of the year,” Yamamoto says.
Hatoria will also be stocking some fresh produce from around the world in the coming months.
The company is currently working on sourcing fresh fruit and vegetables from the Philippines, Vietnam, Thailand, China, Indonesia, Japan and Australia.